Jasa Marga, Tbk.

Jasa marga (http://jasamarga.com/en/)

Jasa Marga is the first toll road company in Indonesia with more than 32 years of experience in developing and operating toll roads. At present, Jasa Marga is leading the industry with more than 531 km of toll road under its portfolio, which is 77% of the total road length in Indonesia. And now with 7 new projects underway, Jasa Marga is strong toll road operator with a high potential growth.  As a company that provides toll road infrastructure, Jasa Marga’s existence is greatly needed by many people. The ever increasing growth of car sales along with more conducive policies of toll road regulatory authority will strengthen Jasa Marga’s position in toll road industry in Indonesia.

PT Jasa Marga (Persero) was then established on 1 March 1978 for the purpose of the management of toll road in Indonesia. On 9 March 1978, President Soeharto inaugurated the toll road called Jagorawi, which employed 200 people and named it the first toll road in the country. Since then, Jasa Marga and the Government have continuously developed new roads in Jabotabek (Jakarta Greater Municipality), Bandung, Cirebon, Semarang, Surabaya and Medan.

            Today, employing over 5,000 people, Jasa Marga has been constructing and operating thirteen (13) toll roads that are managed by nine (9) branch offices and subsidiary with the total length of operated toll road reaching nearly 531 km. Jasa Marga continues to implement several strategic actions to maximize the value of the company. Modernization, Good Corporate Governance, Efficiency and competent Human Resources are the foundation toward the improvement of the company's values. Now and in the future, Jasa Marga is determined to strengthen its position as the leader in Indonesia's toll road industry.

Data

JSMR

Average	8,117795107
Standard Deviation	10,11019553

JKSE

Average                                                                 3,778947951

Std. Deviation                                                                          5,280759221

*Calculated by per month, not daily

Coefficientsa
Model		Unstandardized Coefficients		Standardized Coefficients	t	Sig.
		B	Std. Error	Beta
1	(Constant)	.001	.001		.673	.502
	x1	.332	.039	.515	8.545	.000

The standard deviation means that the company has possibility or risk of gain and loss for 10,11019553, while the composite index for 5,280759221. Using regression analysis, we can get beta 0.515 which mean that beta is less than 1 and have less price volatility than the market as a whole and are considered to have less risk.

To helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis, it is easier if we using BCG Matrix. In BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It is divided into four categories which are stars, dogs, question mark, and cash cows.

In Jasa Marga Tbk. case, the base on deciding is assets each SBU (Strategic Business Unit) that the company have. In stars there are 4 SBU, question marks are 3 SBU, and cash cows are 1 SBU.